Welcome to Wetzel's Pretzels!

Growing up with the name Wetzel meant often being summoned by a typical schoolyard rhyme, “Hey Wetzel, you pretzel!” Over the years, this taunt twisted little Rick Wetzel's impressionable mind. Pretzels became Rick Wetzel's destiny and the quest for a perfect pretzel was born. Wetzel envisioned this perfect pretzel as being not only delicious, but also always fresh and filling, ready on a moment's notice.

So, Wetzel began to roll. He concocted a pretzel mix like no other and worked it into a perfect hand rolled, oven-baked pretzel that would always be served as fresh as possible. How fresh? Well, if someone hasn't given into temptation within thirty minutes, that pretzel will not be sold.

Today, at all Wetzel's Pretzels locations, you will only get a perfectionist's pretzel; hot, fresh from the oven, chewy and chock full of flavor. In fact, you get the same kind of quality with all our products, from our various unique flavored pretzels, to our Wetzel dogs and lemonade.

Visit us at any one of our locations and you can see, smell and taste for yourself the delicious, twisted vision that was brought to life in 1994.

2007

Ranked #1 in the 2007 Franchise 500

2006

Signed development agreement with Middle East (Aswad Group)
Held our bi-annual franchise convention at the Mandalay Bay in Las Vegas Click to see our Franchise Meeting Video
Introduced Ham & cheese Pretzel
Introduced Everything Dog
Leadership Award from Modern Baking Magazine for having the best training in the baking industry

	Downtown Disney, Anaheim, CA
2005

Same store sales increase of 12% vs. prior year for entire system
Lemonade gone wild – Wild Cherry Fresh & Frozen Lemonade
New Kiosk at DisneyWorld
Introduced Bacon & cheese pretzel

2004

The highlight of our annual franchise meeting, which was held in Las Vegas in September, was an inspiring presentation on team building by Jim Craig, the goalie with the U.S. Olympic Hockey Team that beat the Russians in 1980.

We celebrate our 10-year anniversary with the largest number of store openings in one year since our founding in 1994, including expansion into the Philippines.

2003

Wetzel's Pretzels opens at the Walt Disney World Resort

The Jalapeno Cheese Melt pretzel rolls onto the scene, so hot it's illegal to eat without a drink

First store opens in Mexico bringing store count to over 200 units in 26 states and 7 countries

2002

The introduction of the Cheese dog has people begging for more

Wetzel's Pretzels ranked one of the Top 100 global franchises

Wetzel's Pretzels franchisees "do good" with a store level funraising effort that raised over $21,000 for NYFD victims and families affected by 9/11.

2001

We make fresh lemonade a whole lot cooler with our new Frozen Lemonade

Wetzel's meets the Mouse at Disneyland Resort in Anaheim, CA and boasts international expansion including Canada, Puerto Rico, Taiwan and Australia

1999

The cinnamon roll is twisted inside out with the debut of the Cin-A-Yum pretzel

Wetzel's is in the limelight with openings at Universal Studios in Hollywood and Staples Center in Los Angeles, where the Laker Girls are served Wetzel's Pretzels before home games

1997

Wetzel's introduces the Almond Crunch pretzel - the most delicious solution for the daily snack food group requirement

1996

Wetzel's Pretzels dominates the west coast soft pretzel market

Begins franchising, opening stores in New Jersey, North Carolina, Mississippi and Nevada

1994

The freshest, tastiest Original pretzel is introduced to the world at the first Wetzel's store in Redondo Beach, CA. Name quickly changed to Wetzel's Pretzels